Samsung 77" Class S90C OLED 4K Smart TV (2023)

Prepare to be captivated. Whether you prefer dramatic thrillers or fantasy football, lose yourself in the viewing adventure with a contrast-rich picture, boosted by Quantum Dots. Let your picture do the talking with the sleek and thin LaserSlim design. You’ll see pure blacks, bright whites and dramatic color, while the audio pulls you into the action thanks to Dolby Atmos built-in and Object Tracking Sound Lite.

• Steal the show with the bold contrast, dramatic sound and the vibrant colors with Samsung OLED Technology.
• Sit back and be mesmerized as your content is transformed to 4K with Neural Quantum Processor with 4K Upscaling.
• Witness the difference detail can make, with fine-tuned brightness and optimized contrast made possible by self-illuminating pixels with Quantum HDR OLED.

Samsung OLED Technology

You’ll see your favorite movies, games and more in a whole new light thanks to the mesmerizing picture quality across a full range of gorgeous colors. Only a powerhouse brand like Samsung can provide incredible detail and unbelievable screen brightness. Plus, with pure blacks and more than a billion shades of color powered by QD technology, combined with 8.3 million self-illuminating pixels (ultra-fast switching tiny lights), reveals virtually limitless contrast.

Neural Quantum Processor with 4K Upscaling

Sit back and be mesmerized as your content is transformed to 4K. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution with our high-performance, AI-powered processor that upgrades your content scene-by-scene. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound and expertly upscaled 4K resolution.

Quantum HDR OLED

Your picture is instantly adjusted as Quantum HDR OLED uses AI deep learning to analyze each scene, detecting areas that should be brighter, areas that should be darker and ensuring rich, accurate colors.

Dolby Atmos and Object Tracking Sound Lite

Keep your ears on the action with Dolby Atmos and virtual top speakers that follow the story. When tap dancing in the falling rain across the screen, 3D sound moves right along with it thanks to Object Tracking Sound Lite.

LaserSlim Design

Let your picture do the talking with the Samsung OLED’s LaserSlim design. This sleek TV looks beautiful anywhere—with a depth of only 4mm its virtually bezel-free.

Pantone Validated ™

Dramatic hues and vivid color palettes validated by Pantone, the industry-leading color experts. From every fantastic detail on your favorite runway competition to popular animal and nature shows, you'll experience it all in a whole new way only on Samsung screens.

Q-Symphony 3.0

Amp up your audio with the greatest duo of all time—Samsung TVs paired with a Samsung soundbar. With Q-Symphony, your TV speakers paired with Q-Series and S-Series soundbar operate as one. Together, they can optimize all the channels to bring you a masterfully orchestrated sound experience.

Motion Xcelerator Turbo Pro

Hold onto your seats–your high-speed games and movies are approaching peak performance with exceptional motion enhancements. Motion Xcelerator Turbo Pro creates consistently crisp 4K visuals at blazing-fast speeds up to 120Hz and Game Motion Plus goes up to 144Hz with compatible PC-connected content.

Samsung Gaming Hub

Widen your world of gaming instantly without a console. Gaming Hub is where gaming comes together–bringing the best of console games, streaming games and more–all in one place. With easier access to your favorite games, standalone apps and accessories, start playing faster than ever.